With the precipitation of the brand for many years and the extension of the future development direction, the brand LOGO, IP extension, store image and other comprehensive upgrades have better interpreted the brand culture of Huatiancai, which also represents the brand of Huatiancai entering a new development stage.
Brand LOGO upgrade
# 品牌LOGO升级 #
After the brand LOGO is upgraded, the font design is more concise and elegant, which is no longer biased towards a single, lovely and round style, and is more suitable for the development trend of today's brand logo. The combination of the animal image of the logo and the letter "H" and the cartoon visual image enhance the memory and affinity of LOGO.
Store image upgrade
# 门店形象升级 #
HUATIAN.C The retail space adheres to the brand's fresh, retro and fashionable style concept, and is matched with beige, lemon yellow and rust red as a whole, which increases the brightness and vitality of the space. The application of all kinds of VI design elements, extending from products to shop space image design, has turned the retail shopping space into a fun, vivid and joyful children's paradise.
Brand IP image
# 品牌IP形象 #
My friends live together on their own planet, and the king of the family asked them to complete a sacred mission, that is, to find precious sacred flowers on the "Huatiancai" planet. Therefore, the partners went out collectively and struggled to find this sacred flower Many interesting stories happened during this period When they returned to their own planet, other family partners celebrated their success, so the king gave them the highest praise. So the family partners continue to live happily on their own planet.