焕然一新 ǀ 花田彩品牌全面升级

2021-10-26 16:44:53 zhongqi 24

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随着品牌的多年沉淀及未来发展方向的延伸,此次通过品牌LOGOIP延展、店铺形象等全面升级,更好的诠释花田彩的品牌文化,也代表着花田彩品牌迈入新的发展阶段。

With the precipitation of the brand for many years and the extension of the future development direction, the brand LOGO, IP extension, store image and other comprehensive upgrades have better interpreted the brand culture of Huatiancai, which also represents the brand of Huatiancai entering a new development stage.

 

Brand LOGO upgrade

# 品牌LOGO升级 #

After the brand LOGO is upgraded, the font design is more concise and elegant, which is no longer biased towards a single, lovely and round style, and is more suitable for the development trend of today's brand logo. The combination of the animal image of the logo and the letter "H" and the cartoon visual image enhance the memory and affinity of LOGO.

品牌LOGO升级之后,字体设计更加简洁大气,不再偏向单一可爱圆润的风格,更适应当今的品牌logo发展趋势。标志以猫的动物形象和字母“h”的结构结合,以及卡通化的视觉形象增强了logo的记忆度和亲和力。

花田彩logo

Store image upgrade

# 门店形象升级 #

HUATIAN.C The retail space adheres to the brand's fresh, retro and fashionable style concept, and is matched with beige, lemon yellow and rust red as a whole, which increases the brightness and vitality of the space. The application of all kinds of VI design elements, extending from products to shop space image design, has turned the retail shopping space into a fun, vivid and joyful children's paradise.

HUATIAN.C的零售空间秉承品牌清新、复古、时尚的风格理念,整体以米白色、柠檬黄、锈红色的色彩搭配,增加空间明亮度与活力感。各类VI设计元素的应用,从产品延伸到店铺空间形象设计,将零售购物空间变成一个趣味、生动、欢乐的儿童乐园。

花田彩 |花田彩店铺形象

Brand IP image

# 品牌IP形象 #

My friends live together on their own planet, and the king of the family asked them to complete a sacred mission, that is, to find precious sacred flowers on the "Huatiancai" planet. Therefore, the partners went out collectively and struggled to find this sacred flower Many interesting stories happened during this period When they returned to their own planet, other family partners celebrated their success, so the king gave them the highest praise. So the family partners continue to live happily on their own planet.

小伙伴们一起住在自己的星球上,家族的国王要求他们完成一项神圣使命,就是去往“花田彩”星球寻找珍贵的神圣之花。于是伙伴们集体出动,费劲千辛万苦才找到这朵神圣之花。这期间发生很多有趣的故事,回去自己的星球的时候家族的其他伙伴们都为他们的成功庆祝喝彩,国王因此给予了他们最高的褒奖。于是家族的伙伴们又继续快乐幸福的生活在自己的星球上......

花田彩 |花田彩品牌|花田彩IP

花田彩 |花田彩品牌|花田彩IP

花田彩 |花田彩品牌|花田彩IP




 


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